They didn't want to stop making money just by launching the films, the harry potter merchandise range is huge, one of the most popular products being replica wands. This picture shows Harry himself in a medium mid-action shot with the wand in action in one of the Harry Potter films, then next to the picture, a picture of the replica wand itself. This attracts the attention of the buyer.

We can also see by the immaculate wand detail that this product is recommended more for the die hard fans as they prefer quality when buying replica's as it may be something they keep for life.

We can also see by Harry's facial expression that he is dominant and in control, which influences the buyer as it gives them that sense of power.